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Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp.

by [Shimp, Terence A].
Material type: materialTypeLabelSetVolumes: Show volumesPublisher: Mason, Ohio Thomson South-Western c2003Edition: 6th ed.Description: xxi, 650 p. . ill. (some col.) 29 cm.Subject(s): -- Sales promotion -- Advertising -- Direct marketingOnline resources: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
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Epoka University Library
HF5415.123  .S54 2003 (Browse shelf) Available

Includes bibliographical references and indexes.

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