Contemporary marketing.
by [David L.Kurtz].
Material type:
Item type | Location | Call number | Status | Date due |
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Epoka University Library
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HF 5410 .D 2009 (Browse shelf) | Available |
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.
Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].
Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.
Vols. for <11th ed.-> have CD-ROM.
Latest issue consulted: 2009 ed.
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