by [David L.Kurtz].Material type: Continuing ResourceSeries: Dryden Press marketing series: ; Dryden Press publications in marketing: ; Dryden Press series in marketing: Analytics: Show analyticsPublisher: Hinsdale, Ill. : Dryden Press, 1974-Description: v. : ill. ; 24-28 cm.ISBN: 9780324580211.ISSN: 9780324580211.Subject(s): Marketing
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HF 5410 .D 2009 (Browse shelf)||Available|
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.
Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].
Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.
Vols. for <11th ed.-> have CD-ROM.
Latest issue consulted: 2009 ed.