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Strategic marketing /

by Cravens, David W.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 6th ed.Description: xvi, 752 p. : ill. ; 25 cm.ISBN: 0070275432.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents
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Books Books
Epoka University Library
HF 5415.135 .C72 2000 (Browse shelf) Available

Includes bibliographical references and index.

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