Strategic market management /
by Aaker, David A.
Material type:
BookPublisher: New York : J. Wiley & Sons, c1998Edition: 5th ed.Description: xiv, 330 p. : ill. ; 23 cm.ISBN: 9780471177432.Subject(s): Marketing -- ManagementOnline resources: Publisher description | Table of Contents
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF5415.13. A23 1998 (Browse shelf) | Available |
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 5th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Includes bibliographical references and index.
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