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Strategic market management /

by Aaker, David A.
Publisher: New York : Wiley, c2001Edition: 6th ed.Description: xiii, 338 p. ; 23 cm.ISBN: 0471415723 (pbk. : alk. paper).Subject(s): Marketing -- ManagementOnline resources: Contributor biographical information | Table of Contents only | Publisher description
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Item type Location Call number Status Date due
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Epoka University Library
HF 5415.13 .A23 2001 (Browse shelf) Available

Includes bibliographical references and index.

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