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Market-led strategic change : transforming the process of going to market /

by Piercy, Nigel.
Series: The marketing series. Professional development.Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Edition: 3rd ed.Description: xiv, 762 p. : ill. ; 24 cm.ISBN: 075065225X.Subject(s): Marketing -- Management
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Epoka University Library
HF 5415 .13 .P542 2002 (Browse shelf) Available

Includes bibliographical references and index.

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