Consumer behavior : buying, having, and being /
by Solomon, Michael R.
Publisher: Delhi, India PHI Learning Private Limited 2013Edition: Tenth Edition.Description: xxiv, 614 pages : illustrations ; 29 cm.ISBN: 9788120346987.Subject(s): Consumer behavior
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
|
HF 5415 .32 .S6 2013 (Browse shelf) | Available |
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