Consumer behavior : buying, having, and being /Publisher: Delhi, India PHI Learning Private Limited 2013Edition: Tenth Edition.Description: xxiv, 614 pages : illustrations ; 29 cm.ISBN: 9788120346987.Subject(s): Consumer behavior
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HF 5415 .32 .S6 2013 (Browse shelf)||Available|
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.