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Strategic brand management : building, measuring, and managing brand equity /

by Keller, Kevin Lane.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 (casebound); 0131888595 (casebound).Subject(s): Brand name products -- ManagementOnline resources: Table of contents only
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HD 69.B7 K45 2008 (Browse shelf) Available

Pearson International Edition

Includes bibliographical references and index.

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