Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 (casebound); 0131888595 (casebound).Subject(s): Brand name products -- ManagementOnline resources: Table of contents only| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HD 69.B7 K45 2008 (Browse shelf) | Available |
Pearson International Edition
Includes bibliographical references and index.
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