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Managerial economics : economic tools for today's decision makers /

by Keat, Paul G; Young, Philip K. Y.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2009Edition: 6th ed.Description: xxiii, 598 p. : ill. ; 26 cm.ISBN: 9780135070659; 0135070651.Subject(s): Managerial economicsOnline resources: Table of contents only
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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Item type Location Call number Status Date due
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Epoka University Library
HD 30.22 .K39 2009 (Browse shelf) Available

Pearson International Edition

Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.

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