Managerial economics : economic tools for today's decision makers /Publisher: Upper Saddle River, N.J. : Prentice Hall, c2009Edition: 6th ed.Description: xxiii, 598 p. : ill. ; 26 cm.ISBN: 9780135070659; 0135070651.Subject(s): Managerial economicsOnline resources: Table of contents only
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HD 30.22 .K39 2009 (Browse shelf)||Available|
Pearson International Edition
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.