Preparing effective business plans : an entrepreneurial approach /Material type: BookSeries: Pearson entrepreneurship series.Edition: Second edition.Description: xvii, 270 pages : illustrations ; 23 cm.ISBN: 9780133506976 (pbk. : alk. paper); 0133506975 (pbk. : alk. paper).Subject(s): Business planning | Entrepreneurship | New business enterprises -- Planning | Small business -- Planning
|Item type||Location||Call number||Status||Date due|
Epoka University Library
|HD 30.28 .B36837 2015 (Browse shelf)||Available|
Includes bibliographical references and indexes.
Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index.