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Marketing research : an applied orientation /

by Malhotra, Naresh K.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. +.ISBN: 0132086077; 9780132086073.Subject(s): Marketing research -- Methodology | Marketing researchOnline resources: Table of contents
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Books Books
Epoka University Library
HF 5415.2 .M29 2007 (Browse shelf) Available

"SPSS student version 14.0"--CD-ROM.

Pearson International Edition

Includes bibliographical references and index.

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