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Marketing for hospitality and tourism /

by Kotler, Philip; Bowen, John (John T.); Makens, James C.
Material type: materialTypeLabelBookPublisher: Boston : Prentice Hall, c2010Edition: 5th ed.Description: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780135045596 (casebound : alk. paper); 0135045592 (casebound : alk. paper).Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing
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Epoka University Library
TX 911.3 .M3K68 2012 (Browse shelf) Available

Includes bibliographical references and index.

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