Marketing for hospitality and tourism /
by Kotler, Philip; Bowen, John (John T.); Makens, James C.
Material type: BookPublisher: Boston : Prentice Hall, c2010Edition: 5th ed.Description: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780135045596 (casebound : alk. paper); 0135045592 (casebound : alk. paper).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingItem type | Location | Call number | Status | Date due |
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Books |
Epoka University Library
|
TX 911.3 .M3K68 2012 (Browse shelf) | Available |
Includes bibliographical references and index.
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