Customer relationship management : a database approach /
by Kumar, V; Reinartz, Werner J.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2006Description: xxiv, 323 p. : ill. ; 26 cm.ISBN: 0471271330.Subject(s): Customer relations -- Management | Customer relations -- Data processingOnline resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.5 .K86 2006 (Browse shelf) | Available | |
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Books
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Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available | |
|
Books
|
Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available | |
|
Books
|
Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available |
Includes bibliographical references and index.
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