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Pride, William M., 1942-

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., c2006. - xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0618474455 (library ed.) 0618474463 (student text)

LCCN: 2004111266

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2006

Dewey Class. No.: 658.8

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