Dickson, Peter R.
Marketing management / Peter R. Dickson. - Fort Worth : Dryden Press c1994. - xxxi, 642 p. : ill. (some col.) ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
003096847X
93079572
Marketing--Management.
HF5415.13 / .D48 1994
658.8
Marketing management / Peter R. Dickson. - Fort Worth : Dryden Press c1994. - xxxi, 642 p. : ill. (some col.) ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
003096847X
93079572
Marketing--Management.
HF5415.13 / .D48 1994
658.8