Marketing management / (Record no. 10107)

000 -LEADER
fixed length control field 01479nam a2200313 a 4500
001 - CONTROL NUMBER
control field 4891247
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200117131743.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940202s1994 txua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93079572
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 003096847X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)29580132
040 ## - CATALOGING SOURCE
Original cataloging agency TNJ
Transcribing agency TNJ
Modifying agency MiYEM
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .D48 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dickson, Peter R.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Peter R. Dickson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 642 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Peter R. Dickson
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date last seen Koha item type Barcode Current Location Withdrawn status Permanent Location Full call number Damaged status Date acquired Lost status Price effective from Not for loan Source of classification or shelving scheme
2020-01-17Books9077Epoka University Library Epoka University LibraryHF 5415.13.D48 1994 2020-01-17 2020-01-17  

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