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Anderson, Carol H.

Strategic marketing management / Carol H. Anderson, Julian W. Vincze. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxxiii, 863, [11] p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0618338071

LCCN: 2002116444

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / .A523 2004

Dewey Class. No.: 658.8/02

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