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Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xiii, 729 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0130284211

LCCN: 00022379

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 2001

Dewey Class. No.: 658.8/02

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