Strategic marketing problems : (Record no. 10163)

000 -LEADER
fixed length control field 01126cam a22003014a 4500
001 - CONTROL NUMBER
control field 11903572
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200127122336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000204s2001 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00022379
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130284211
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .K47 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator code Roger A. Kerin, Robert A.Peterson
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc. Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 729 p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
Fuller form of name (Robert Allen),
Dates associated with a name 1944-
Relator code Roger A. Kerin, Robert A.Peterson
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Date acquired Current Location Lost status Source of classification or shelving scheme Permanent Location Barcode Not for loan Damaged status Date last seen Koha item type Price effective from Full call number
 2020-01-27Epoka University Library  Epoka University Library9132  2020-01-27Books2020-01-27HF 5415.135 .K47 2001

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