Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
0072315237 (alk. paper)
2001030192
Marketing--Management.
HF5415.13 / .B669 2002
658.8