Marketing management : (Record no. 10166)

000 -LEADER
fixed length control field 01218cam a2200301 a 4500
001 - CONTROL NUMBER
control field 12302577
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200127123200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010207s2002 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001030192
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072315237 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .B669 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Boyd, Harper W.
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic, decision-making approach /
Statement of responsibility, etc. Harper W. Boyd, Jr. ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 594 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 computer optical disc (4 3/4 in.)
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
Relator code Boyd, Harper W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Permanent Location Current Location Source of classification or shelving scheme Lost status Date acquired Withdrawn status Damaged status Barcode Date last seen Not for loan Full call number Koha item type
2020-01-27Epoka University LibraryEpoka University Library  2020-01-27  91352020-01-27 HF 5415.13 .B669 2002Books

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