Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.

9780324593600 (hbk.) 0324593600 (hbk.)

2008939395


Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

HF5415.123 / .S54 2010

/ HF5415.123 .S54 2010

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