Trout, Jack.

Ekspert i Marketingut : rrefimi mbi drejtorin e pergjithshem qe u be gjeniu i marketingut / Jack Trout ; perktheu Genc Nimani. - Prishtine : Elta BS, [2008]. - 117 p. : ill. ; 23 cm.

The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?

9789951868891


Marketing--Management.
Marketing--Decision making.
Branding (Marketing)

HF5415.13 / .T735 2008

658.8

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