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Lancaster, Geoffrey, 1938-

Marketing management / Geoff Lancaster, Lester Massingham. - England ; McGraw-Hill, c2001. - xi, 542 p. : 25 cm.

Includes bibliographical references and index.

ISBN: 0077097521 :

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .L337 2001

Dewey Class. No.: 658.8

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