000 -LEADER |
fixed length control field |
00868na a2200277 4500 |
001 - CONTROL NUMBER |
control field |
5594 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Milas |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140528154337.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130704b tu 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0077097521 : |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.L337 2001 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .L337 2001 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lancaster, Geoffrey, |
Dates associated with a name |
1938- |
245 ## - TITLE STATEMENT |
Title |
Marketing management / |
Statement of responsibility, etc. |
Geoff Lancaster, Lester Massingham. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
England ; |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 542 p. : |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Massingham, Lester. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
991 ## - |
-- |
c-GenColl |
-- |
HF5415.13 |