Marketing management / (Record no. 3617)

000 -LEADER
fixed length control field 00868na a2200277 4500
001 - CONTROL NUMBER
control field 5594
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130704b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077097521 :
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L337 2001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.13 .L337 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
Dates associated with a name 1938-
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Geoff Lancaster, Lester Massingham.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. England ;
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 542 p. :
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
991 ## -
-- c-GenColl
-- HF5415.13
Holdings
Lost status Inventory number Total Checkouts Permanent Location Date acquired Date last seen Barcode Date last checked out Checked out Not for loan Source of classification or shelving scheme Koha item type Current Location Withdrawn status Price effective from Damaged status Full call number
 39153Epoka University Library2015-01-222018-05-1439152018-05-142018-05-29  BooksEpoka University Library 2015-01-22 HF 5415.13 .L337 2001

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