Chitty, William.
Services marketing / William Chitty, Steven D'Alessandro, Andrew Hughes. - South Melbourne, Vic. : Oxford University Press, 2012. - 1 v.
Includes index.
9780195572315 (pbk) 0195572319 (pbk)
253 Normanby Rd South Melbourne VIC
Service industries--Marketing--Textbook.
Service industries--Management--Textbook.
Customer services--Management--Textbook.
Services marketing / William Chitty, Steven D'Alessandro, Andrew Hughes. - South Melbourne, Vic. : Oxford University Press, 2012. - 1 v.
Includes index.
9780195572315 (pbk) 0195572319 (pbk)
253 Normanby Rd South Melbourne VIC
Service industries--Marketing--Textbook.
Service industries--Management--Textbook.
Customer services--Management--Textbook.