Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Pearson International Edition
Includes bibliographical references and indexes.
0132056763
Customer services--Marketing.
Service industries--Marketing.
Professions--Marketing.
Marketing--Management.
HF5415.13 / .L5883 2007
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Pearson International Edition
Includes bibliographical references and indexes.
0132056763
Customer services--Marketing.
Service industries--Marketing.
Professions--Marketing.
Marketing--Management.
HF5415.13 / .L5883 2007
658.8