Services marketing : (Record no. 685)

000 -LEADER
fixed length control field 01439na a2200373 4500
001 - CONTROL NUMBER
control field 235
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132056763
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm70698948
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)70698948
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- NLGGC
-- SITPL
-- YDXCP
-- DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L5883 2007
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.13 .L5883 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 648 p. :
Other physical details ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Pearson International Edition
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
Materials specified Table of contents only
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se30 2006-07-24 to Dewey
-- sc02 2007-03-15 Z-CipVer
-- sc02 2007-03-15 to BCCD
Holdings
Not for loan Current Location Date acquired Price effective from Date last checked out Inventory number Koha item type Permanent Location Full call number Total Checkouts Withdrawn status Damaged status Source of classification or shelving scheme Lost status Date last seen Barcode
 Epoka University Library2014-11-102014-11-102019-03-20211BooksEpoka University LibraryHF 5415.13 .L5883 20071    2019-11-20211

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