Pelton, Lou E.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071121005
Relationship marketing.
Marketing channels.
HF5415.129 / .P45 2002
658.8/4
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071121005
Relationship marketing.
Marketing channels.
HF5415.129 / .P45 2002
658.8/4