| 000 -LEADER |
|---|
| fixed length control field |
013301566a22002530334500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14155935 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210419150042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051027s2007 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005936424 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
|a |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
Eng |
| Transcribing agency |
DLC |c DLC |d DLC |
| Modifying agency |
DLC |
| Description conventions |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.S54 2007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Item number |
4600 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Shimp, Terence A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising,Promotion, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mason, OH |
| Name of publisher, distributor, etc. |
Thomson/South-Western, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii,. |
| Other physical details |
629 p |
| Dimensions |
ill. |
| Size of unit |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Communication in marketing. |
| Form subdivision |
Sales promotion. |
| General subdivision |
Advertising. |
| Chronological subdivision |
Direct marketing. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html |
| Uniform Resource Identifier |
ublisher description |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html |
| Link text |
Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |