Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 10249)

000 -LEADER
fixed length control field 01769cam a22004577a 4500
001 - CONTROL NUMBER
control field 17409336
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210419151327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120731s2013 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012945620
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111580216 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1111580219 (hbk)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn827949462
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency OCLCO
-- YDXCP
-- H9Z
-- CNCEN
-- OCLCF
-- OCLCQ
-- XBM
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/2
Edition number 22
Item number 5726
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. ©2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729 pages :
Other physical details illustrations (some color) ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed. published in 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing
Form subdivision Textbooks.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term fast
Authority record control number (OCoLC)fst00797511
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst00870196
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst00894544
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Source of heading or term fast
Authority record control number (OCoLC)fst01103868
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks.
Source of term fast
Authority record control number (OCoLC)fst01423863
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date acquired Damaged status Date last seen Koha item type Barcode Lost status Permanent Location Withdrawn status Price effective from Current Location Not for loan Source of classification or shelving scheme Full call number
2021-04-19 2021-04-19Books5726 Epoka University Library 2021-04-19Epoka University Library  HF5415.123 .S54 2007

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