Strategic brand communication campaigns / (Record no. 10269)

000 -LEADER
fixed length control field 01221cam a2200325 a 4500
001 - CONTROL NUMBER
control field 12087447
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210422153759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000630s1999 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00269351
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844229520
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .S3636 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 8818
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Strategic brand communication campaigns /
Statement of responsibility, etc. Don E. Schultz, Beth E. Barnes.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 378 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
Title of a work Strategic advertising campaigns.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/00269351.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/00269351.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Full call number Lost status Current Location Not for loan Damaged status Koha item type Withdrawn status Barcode Source of classification or shelving scheme Permanent Location Date last seen Price effective from Date acquired
HF5823 .S3636 1999 Epoka University Library  Books 8818 Epoka University Library2021-04-222021-04-222021-04-22

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