Analysis for marketing planning / (Record no. 2305)

000 -LEADER
fixed length control field 01292na a2200337 4500
001 - CONTROL NUMBER
control field 2448
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110119b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070275475 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L395 2002
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415 .13 .L395 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
245 ## - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc. Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 256 p. :
Other physical details ill. ;
Dimensions 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Geographic subdivision United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2001030305.html
Materials specified Publisher description
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2001030305.html
Materials specified Table of contents
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
Holdings
Price effective from Barcode Withdrawn status Permanent Location Date last seen Lost status Koha item type Date acquired Not for loan Full call number Damaged status Source of classification or shelving scheme Current Location Inventory number
2015-01-062468 Epoka University Library2015-01-06 Books2015-01-06 HF 5415 .13 .L395 2002  Epoka University Library2468

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