Strategic advertising management / (Record no. 2460)

000 -LEADER
fixed length control field 01162na a2200337 4500
001 - CONTROL NUMBER
control field 2636
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154120.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110222b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199532575
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199532575
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)247440999
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn247440999
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BWK
-- BWKUK
-- DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .P475 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5438.5 .P475 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 ## - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy, Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 424 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Materials specified Table of contents only
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Materials specified Publisher description
Holdings
Permanent Location Source of classification or shelving scheme Barcode Total Checkouts Date last checked out Lost status Date acquired Not for loan Date last seen Price effective from Full call number Damaged status Koha item type Withdrawn status Inventory number Current Location
Epoka University Library 2640   2014-12-17 2016-01-192014-12-17HF 5438.5 .P475 2009 Books 2640Epoka University Library
Epoka University Library 264142017-11-09 2014-12-17 2019-08-262014-12-17HF 5438.5 .P475 2009 Books 2641Epoka University Library

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