Marketing management and strategy / (Record no. 6851)

000 -LEADER
fixed length control field 00940cam a2200277 a 4500
001 - CONTROL NUMBER
control field 3943057
003 - CONTROL NUMBER IDENTIFIER
control field 5038
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151210154324.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930730s1994 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93030670
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130653500
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .D753 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter,
Dates associated with a name 1943-2003.
245 10 - TITLE STATEMENT
Title Marketing management and strategy /
Statement of responsibility, etc. Peter Doyle.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 410 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Cover title: Marketing management & strategy.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Marketing management & strategy.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Full call number Not for loan Source of classification or shelving scheme Total Checkouts Price effective from Date last seen Permanent Location Koha item type Lost status Barcode Inventory number Withdrawn status Current Location Date acquired Date last checked out Damaged status
HF 5415 .D753 1994  32015-12-102019-06-27Epoka University LibraryBooks 50385038 Epoka University Library2015-12-102019-05-06 

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