Dictionary of marketing and advertising / (Record no. 9513)

000 -LEADER
fixed length control field 01161cam a2200313 a 4500
001 - CONTROL NUMBER
control field 3487460
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190610153742.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940525s1995 nyu bd 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94025576
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471025038 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047102502X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .R577 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/003
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenberg, Jerry Martin.
245 10 - TITLE STATEMENT
Title Dictionary of marketing and advertising /
Statement of responsibility, etc. Jerry M. Rosenberg.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 371 p. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Business dictionary series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Dictionaries.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley041/94025576.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley033/94025576.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books

No items available.

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