Marketing management : a strategic decision-making approach /
by Mullins, John W. (John Walker); Walker, Orville C.
Material type:
BookSeries: Mcgraw-Hill/Irwin series in marketing.Publisher: New York : McGraw-Hill, c2008Edition: 6th ed.Description: xxii, 533 p. : ill. ; 26 cm.ISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper).Subject(s): Marketing -- ManagementOnline resources: Table of contents only | Publisher description
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF5415.13 .M352324 2008 (Browse shelf) | Available |
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| HF 5415.13 .L357 2004 Marketing frontiers : | HF 5415.13 .L 5883 2016 Services marketing : | HF 5415.13 .M35223 1998 Marketing management / | HF5415.13 .M352324 2008 Marketing management : | HF 5415.13 .M 35224 2009 Marketing management / | HF 5415.13 .P387 2001 Marketing management : | HF 5415.13 .P387 2007 Marketing management : |
Previous ed. entered under title.
Includes bibliographical references and index.
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