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Marketing /

by Grewal, Dhruv; Levy, Michael.
Material type: materialTypeLabelBookEdition: Fourth Edition.Description: 1 volume (various pagings) : illustrations ; 29 cm.ISBN: 9780078029004 (alk. paper); 0078029007 (alk. paper).Subject(s): Marketing
Contents:
Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 .G6753 2014 (Browse shelf) Available
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HF 5415 .E933 2009 Consumer behaviour / HF 5415 .E933 2009 Consumer behaviour / HF 5415 .F663 2003 How to become a marketing superstar : HF 5415 .G6753 2014 Marketing / HF 5415 .G6753 2016 Marketing / HF 5415 .K636 2006 Principles of marketing / HF 5415 .K636 2008 Principles of marketing /

Includes index.

Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.

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