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Pride-Ferrell foundations of marketing /

by Pride, William M [William M. Pride, O.C. Ferrell]; Ferrell, O. C [William M. Pride, O.C. Ferrell].
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2004Description: xviii, 478 p. : col. ill. ; 28 cm.ISBN: 0618251510 (student ed.); 0618251502 (exam copy).Other title: Foundations of marketing.Subject(s): Marketing
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Epoka University Library
HF 5415 .P6584 2004 (Browse shelf) Available

Includes bibliographical references and indexes.

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