Principles of marketing /
by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type:
Item type | Location | Call number | Status | Date due |
---|---|---|---|---|
![]() |
Epoka University Library
|
HF 5415 .K636 2006 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
HF 5415 .G 6753 2016 Marketing / | HF 5415 .K452 2011 Marketing : | HF 5415 .K6366 2013 Parimet e Marketingut | HF 5415 .K636 2006 Principles of marketing / | HF 5415 .K636 2008 Principles of marketing | HF 5415 .K636 2010 Principles of marketing | HF 5415 .K636 2010 Principles of marketing |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
There are no comments for this item.