Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp.
by [Shimp, Terence A].
Material type:
SetVolumes: Show volumesPublisher: Mason, Ohio Thomson South-Western c2003Edition: 6th ed.Description: xxi, 650 p. . ill. (some col.) 29 cm.Subject(s): -- Sales promotion -- Advertising -- Direct marketingOnline resources: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
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Books
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Epoka University Library
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HF5415.123 .S54 2003 (Browse shelf) | Available |
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| HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S54 2007 Advertising,Promotion, and other aspects of integrated marketing communications | HF5415.123 .S54 2007 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S54 2003 Advertising, promotion & supplemental aspects of integrated marketing communications | HF 5415.123 .S54 2007 Advertising,Promotion, and other aspects of integrated marketing communications | HF5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and indexes.
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