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Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp.

by [Shimp, Terence A].
Material type: materialTypeLabelSetVolumes: Show volumesPublisher: Mason, Ohio Thomson South-Western c2003Edition: 6th ed.Description: xxi, 650 p. . ill. (some col.) 29 cm.Subject(s): -- Sales promotion -- Advertising -- Direct marketingOnline resources: Contributor biographical information |u Table of contents only |u
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