Digital marketing
by [Chaffey, Dave, ]; [Ellis-Chadwick, Fiona,].
Material type:
BookEdition: Seventh edition.Description: pages cm.ISBN: 9781292241579.Subject(s):
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Epoka University Library
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HF5415.1265. I57 2019 (Browse shelf) | Available |
Browsing Epoka University Library Shelves Close shelf browser
| HF5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF 5415.123 .S54 2010 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.1265 .B375 2017 Social media marketing : | HF5415.1265. I57 2019 Digital marketing | HF5415.127 .H66 2020 Gaṇaneyy grápgraṅ = | HF 5415.13.D48 1994 Marketing management / | HF 5415.13.K 64 2012 Marketing management / |
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
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