Market-led strategic change : transforming the process of going to market /
by Piercy, Nigel.
Series: The marketing series. Professional development.Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Edition: 3rd ed.Description: xiv, 762 p. : ill. ; 24 cm.ISBN: 075065225X.Subject(s): Marketing -- Management| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415 .13 .P542 2002 (Browse shelf) | Available |
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| HF 5415 .13 .L395 2002 Analysis for marketing planning / | HF 5415.13 .L5883 2007 Services marketing : | HF 5415.13 .M44 2008 Bazat e Marketingut / | HF 5415 .13 .P542 2002 Market-led strategic change : | HF 5415 .13 .T735 2008 Ekspert i Marketingut : | HF 5415.13 .W547 2005 Strategic marketing management : | HF 5415 .135 .C72 2003 Strategic marketing / |
Includes bibliographical references and index.
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