Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 (casebound); 0131888595 (casebound).Subject(s): Brand name products -- ManagementOnline resources: Table of contents onlyItem type | Location | Call number | Status | Date due |
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Epoka University Library
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HD 69.B7 K45 2008 (Browse shelf) | Available |
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HD 62.7 .Z55 2008 Essentials of entrepreneurship and small business management / | HD 62.7 .Z55 2008 Essentials of entrepreneurship and small business management / | HD 69 .B7 K37 2012 The new strategic brand management : | HD 69.B7 K45 2008 Strategic brand management : | HD 69 .B7 W44 2013 Designing brand identity : | HD 69.D4 .C57 1968 Concepts in management science. | HD 69.P75 1992 Project management demystified / |
Pearson International Edition
Includes bibliographical references and index.
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