Customer relationship management : a database approach /
by Kumar, V; Reinartz, Werner J.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2006Description: xxiv, 323 p. : ill. ; 26 cm.ISBN: 0471271330.Subject(s): Customer relations -- Management | Customer relations -- Data processingOnline resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Location | Call number | Status | Date due |
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Books |
Epoka University Library
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HF 5415.5 .K86 2006 (Browse shelf) | Available | |
Books |
Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available | |
Books |
Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available | |
Books |
Epoka University Library
|
HF 5415.5 .K86 2006 (Browse shelf) | Available |
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HF 5415.5 .K86 2006 Customer relationship management : | HF 5415.5 .K86 2006 Customer relationship management : | HF 5415.5 .K86 2006 Customer relationship management : | HF 5415.5 .K86 2006 Customer relationship management : | HF 5415.5 .P458 2004 Managing customer relationships : | HF 5415.55 .B35 2013 Contemporary Marketing | HF 5415 C6944 1999 Strategic marketing management cases / |
Includes bibliographical references and index.
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