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1. B2B brand management

by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berlin ; New York : Springer, c2006Other title: Business to business brand management.Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HD69.B7.K68 2006] (1).

2. H2H Marketing

by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berlin ; New York : Springer, c2006Other title: The Genesis of Human-to-Human Marketing.Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HD69.B7.K68 2006] (1).

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