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B2B brand management /

by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.
Material type: materialTypeLabelBookPublisher: Berlin ; New York : Springer, c2006Description: xvi, 357 p. : ill. ; 24 cm.ISBN: 9783540253600 (alk. paper); 3540253602 (alk. paper).Other title: Business to business brand management.Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HD69.B7.K68 2006 (Browse shelf) Available

Includes bibliographical references (p. [331]-342) and index.

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