B2B brand management /
by Kotler, Philip; Pfoertsch, Waldemar; Michi, Ines.
Material type:
BookPublisher: Berlin ; New York : Springer, c2006Description: xvi, 357 p. : ill. ; 24 cm.ISBN: 9783540253600 (alk. paper); 3540253602 (alk. paper).Other title: Business to business brand management.Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HD69.B7.K68 2006 (Browse shelf) | Available |
Includes bibliographical references (p. [331]-342) and index.
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