Marketing : an introduction /
by Masterson, Rosalind [author.]; Pickton, David [author.].
Material type:
BookEdition: 3rd edition.Description: xix, 582 pages : color illustrations ; 27 cm.ISBN: 1446266478; 9781446266472; 9781446266465; 144626646X; 1446296423; 9781446296424.Subject(s): Marketing | Marketing
Contents:
PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF5415 .M2955 2014 (Browse shelf) | Available |
Previous edition: 2010.
Includes bibliographical references and index.
PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.
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