Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A.
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2010Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.ISBN: 9780324593600 (hbk.); 0324593600 (hbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
| Item type | Location | Call number | Status | Date due |
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Books
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Epoka University Library
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HF 5415.123 .S54 2010 (Browse shelf) | Available | |
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Books
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Epoka University Library
|
HF 5415.123 .S54 2010 (Browse shelf) | Available |
Includes bibliographical references and indexes.
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